Let us highlight and describe several stages that make up the process of opening any hotel:
Stage 1: choosing the legal and organizational form of activity.
Stage 2: hotel business plan development, selection of the taxation system.
Stage 3: selection and arrangement of premises.
Stage 4: staff recruitment.
Stage 5: organization of a marketing campaign.
When preparing a hotel business plan, it is first necessary to formulate the concept of the future enterprise. The hotel concept includes the following parameters:
- status of the hotel property;
- location;
- room stock;
- capacity and area (including parking space and additional premises within the hotel);
- number of floors;
- staff size;
- average annual occupancy rate, seasonality;
- accommodation prices and additional services, as well as a number of other indicators.
When developing the hotel concept, it is necessary to proceed from the real situation in the hotel services market and choose the segment that will be in highest demand in a given region, as well as the hotel configuration that will allow it to withstand competitive pressure.
To avoid mistakes in choosing the form of the enterprise, a marketing analysis should be conducted and reflected in the business plan, including macro indicators such as:
- investment attractiveness of the market;
- characteristics of the existing hotel stock: number of enterprises, their distribution by type, dynamics of the number of hotels and room capacity;
- demand characteristics: determining factors, seasonality, hotel occupancy levels;
- hotel market prices and their dynamics throughout the year;
- market development trends.
A more detailed study should be carried out of the selected hotel market segment: the number of hotels of the relevant category in the market, their geography, range and availability of services, and pricing.
